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Understanding Question Types in Loop 360
Understanding Question Types in Loop 360

This article will help you understand available question types for our new survey experience

Written by Aniko Villeneuve
Updated over a week ago

This article will review the various question types available within our new survey experience for Loop 360.

Click on the specific question type you wish to review from the list below:

Single Input

This is a text input that allows customers to provide a short answer based on a specific question, This is beneficial for quick replies such as "What meal did you have today?" or "Who helped you today?"


The checkbox is a predefined list of answers for the customer, it can be set as mutually exclusive (one response) or multi-select. With the checkbox selection options, you will be able to report how many customers are selecting that specific answer.


Radiogroup is a mutually exclusive selection from a predefined list of answers, presented in a circular selection option. This gives customers ability to only select one answer.


Dropdown provides a list of choices presented in a dropdown menu.


A comment box allows the customer to describe their experience in text format. This is usually placed the end of your survey.


You can include any image in your survey whether it is the company or organization's logo, labelling changes for feedback, location layouts, individual images for rating services, or a fun image for your customers to respond to.

An image can be placed on your survey main page, title, or thank you screen.

Image Upload

Image survey respondents to upload images directly into their survey responses. It is important to note this new question type is NOT available on Kiosk channels.


HTML links allow you to provide an external link for customers to access, whether it is your home page or a document for review.


Boolean questions are simple thumbs up or thumbs down, and happy or sad smiley faces. These questions are great for easy and quick responses for a large target customer base.

Questions like "Was the food hot?" or "Was the staff friendly?" are some examples of Boolean questions.

Customer Effort Score (CES)

Customer effort score is a scaled question measuring how easy it is for a customer to obtain your product or service.

It is a scale of 1-5 measured from “Strongly Disagree” to “Strongly Agree”. Questions like "Was it easy to navigate our website?" or "Did you find our food tasty?" are great CES questions.

Customer Satisfaction Score (CS)

Customer Satisfaction Score is one of the most commonly used industry standard metric for measuring how happy or satisfied your customer is with your product or service.

The scale, from 1-5, can be presented as numerical values or smiley faces. "How satisfied are you with our service today?" is one example of a question that can be used to determine the customer satisfaction score.

5-Star Rating

The 5-star rating system allows customers to rank your product or service. Feedback is based on a 5-point scale where 1 star is the lowest score and 5 stars is the highest score. This is usually used as an overall performance questions such as "How would you rate our Services today?"

Net Promoter Score (NPS)

Net Promoter Score measures how likely a customer is to recommend a service or product to others, used to measure a customers loyalty to a brand. Net Promoter Score is one of the most common industry standard metrics. Feedback is measured on a scale of 0-10, 0 being unlikely and 10 being very likely.

Contact Details

You can now add contact details such as name, email, and phone number directly into the survey. This can be required and you can also ask for consent to contact the customer.


The location reference question allows you to ask the customer what location or room they visited or where the service used was located. This allows you to generate data analytics for the specific location, you are also able to filter to a specific room if necessary.

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